The wife and I have been watching Turner Classic Movies.

This weekend’s flick was Magnificent Obsession with Rock Hudson and Jane Wyman.

Although the movie wasn’t great, it was a interesting look back at a simpler American life.

Set in mid-1950’s, Magnificent Obsession highlights a time of optimism, prosperity, and progress.

Fashion reflected simplicity and class. Women wore hats, gloves, and a soft smile, while men attended baseball games in suits and fedoras.

Wouldn’t it be great to go back in time?

Although we can’t go back, we absolutely have the ability to create a future every bit as simple and romantic. Ultimately, it’s up to us. Going forward is all we have.

Regularly, folks ask where is the real estate business going?

Always I respond the same, “I don’t know where it’s going, but as for me and my company, we’re going back to 1955.”

Back to a time where real estate agents were respected. Where they weren’t in such a hurry. Where they spent quality time and gave quality service.

No telemarketing, e-mail spam or sales funnels.

Instead, we’re going to keep it simple and classy, just like they did in the days of Jane Wyman and the Magnificent Obsession.

Back to 1955.